Nicotine addiction isn’t budging—yet. 

declining cigarette use
Chart: MedTech Pulse

Yes, more people may be quitting cigarettes. Yet, the CDC has found that, during 2017–2023, the decrease in U.S. smokers (to the lowest level in 60 years) has been offset by an increase in people vaping. Medtech has a role to play in this cultural shift, especially as smoking cessation products and therapies continue to advance.

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