We are very pleased about your interest in medtechpulse.com. With this privacy policy, we inform you about the nature, scope and purpose of the personal data we process and about your rights as a data subject.

1. Responsibility

Responsible for data processing according to Art. 4 No. 7 DSGVO is Axel Springer hy GmbH, Axel-Springer-Str. 65, 10888 Berlin, Germany, phone: +49(0)30259178150, e-mail: info@hy.co (hereinafter also referred to as "we" or "us"), unless otherwise stated in this Privacy Policy.

2. Accessing the website

When you use our offer, various data are automatically collected and processed by us, such as:

• Information about the accessing device and the software used
• Date and time of access
• Cookies and pseudonymous IDs (essential)
• Websites from which users access our website or which the user accesses via our website
• IP address

The at least temporary storage of the IP address is technically necessary to enable delivery of the website to the user's computer. The legal basis for the data processing is Art. 6 para. 1 lit. b DSGVO. In addition, our servers store your IP address for up to 14 days for our own security purposes (Art. 6 para. 1 lit. f DSGVO).

3. Newsletter

If you have ordered one of our mailings or a newsletter, we will use your e-mail address to send you the ordered newsletter. The legal basis for the data processing is Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future or unsubscribe from the ordered newsletter, e.g. by clicking on the unsubscribe link provided for this purpose in each newsletter.

For the purpose and in our interest to be able to optimize our newsletter, so-called tracking pixels are integrated into the emails. This provides us with information about which browser and operating system is being used, which IP address is currently being accessed and, at the same time, who the provider is. Furthermore, it is recognized whether the e-mail was read and whether the link integrated in the e-mail was subsequently clicked and the corresponding website was visited via this IP address. In addition, it is counted how often the website was accessed and the corresponding time of the retrieval of the e-mail and the access is recorded. The approximate location of the user is also transmitted. If you do not wish to receive this, you can unsubscribe from the newsletter at any time as described above. The legal basis for the data processing is Art. 6 para. 1 lit. f DSGVO.

4. Geolocalization

For the purpose and in the interest of displaying content with regional relevance to your location, we process your IP address shortened to the geographic level of the federal states/regions. The geographical information obtained in this way in no way allows conclusions to be drawn about the specific location of a user. The legal basis for the data processing is Art. 6 para. 1 lit. f DSGVO.

5. Place of processing

We also process personal data in countries outside the European Economic Area ("EEA"), including in the USA. In order to ensure an adequate level of data protection, we use the EU Commission's standard contractual clauses pursuant to Art. 46 (2) (c) of the GDPR for the contractual relationships with the services used in third countries, unless there is an adequacy decision by the EU Commission for the respective third country:

Standard contractual clauses with processors

Standard contractual clauses with responsible parties

6. Data sharing

Unless otherwise stated in this privacy policy, we will only transfer your personal data to third parties if the transfer is necessary in order to fulfill our contractual obligations to you and this is obviously done at or together with another provider, we are otherwise legally entitled or obliged to transfer the data, or you have given us your consent to do so.

7. Cookies and similar technologies

In order to offer our service, ensure the security of the offer, prevent fraud, correct errors and provide content, the use of certain cookies and similar technologies is necessary (Essential). In addition, the settings you have made in the privacy or given consent and objections are stored in cookies on your terminal device. The use of these cookies is necessary so that we can provide the service you have requested. For more information on the aforementioned cookies, please see Privacy.

Cookies are small files that your browser stores on your device in a specific directory. Among other things, they can be used to determine whether you have visited a website before. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited Internet pages and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID. Without additional information, cookies cannot identify you as a person.
Unless otherwise stated, we and our partners set other cookies and similar technologies only with your consent through appropriate privacy settings. We and our partners use these to store and process data on your terminal device for the purposes listed below in this privacy policy. Without your consent to the setting of cookies, not all functions of our website may be fully usable.

You can find more information about the cookies or comparable technologies used and our partners at the appropriate place in this privacy policy and in the privacy settings. There you also have the option to revoke your consent at any time with effect for the future. Cookies that have already been set can also be deleted by you at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. Please note that in this case, the privacy settings you have made will also be deleted and would have to be made again when you visit our website again. The duration of the cookies used is limited to a maximum of one year, unless otherwise stated.

8. Web analytics (statistics)

In order to continuously improve our offers and to adapt them to the interests of our users, we use the following web analytics services with your consent, which collect data about your usage behavior on our website by means of cookies or comparable technologies and evaluate it for us. By means of the cookie, personal information, such as the access time, the location from which an access originated and the frequency of visits to our website, is stored. The legal basis for the data processing is Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future in your privacy settings.

This website uses Google Analytics, a web analytics service provided by Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Responsible entity Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: tools.google.com/dlpage/gaoptout. For more information, please visit http://tools.google.com/dlpage/gaoptout?hl=de or http://www.google.com/intl/de/analytics/privacyoverview.html (general information on Google Analytics and data protection). We would like to point out that on this website Google Analytics has been extended by the code "gat._anonymizeIp();" to ensure anonymized collection of IP addresses (so-called IP masking).

9. Newsletter dispatch

We use Mailchimp as our newsletter platform. Mailchimp is a service of The Rocket Science Group, LLC (The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000 Atlanta, GA 30308 USA). Therefore, your data is transferred to Mailchimp for processing. This includes your personal data that you provide to us, including your name and email address. In addition, Mailchimp also collects information it receives from your device (IP address, operating system), as well as your usage data about your interaction with our email campaigns, such as the date and time you accessed the emails and browsing activity (which pages were accessed, which emails were opened). We process this information to optimize the content of our newsletters and collect it on the legal basis of our usage and purchase agreement with Mailchimp.

Mailchimp is certified under the US-EU Privacy Shield, which ensures an adequate level of data protection for data collected in Europe. However, because Mailchimp operates in America, your data may be transferred to, stored or processed in the United States. Mailchimp will only retain your data if there is an ongoing legitimate business or legal need to do so. If there is no ongoing legitimate business need to process your personal data, it will either be deleted or anonymized. Upon your request for deletion, Mailchimp will offer us the opportunity to restore your deleted data for approximately 30 days. After that, the data will be permanently deleted. For more details on MailChimp's privacy policy, please visit this link: https://mailchimp.com/legal/privacy

10. Affiliate marketing

If you have accessed our website via an advertising banner from an external website, we receive information from the operator of the external website ("affiliate") that a user has accessed our offer via the external page. This is the product ID assigned to the advertised offer as well as the identification number of the affiliate (affiliate ID) and a user ID formed from any sequence of numbers. We store this information in a cookie on your terminal device. If you order the offer on our website within 30 days, this information is automatically transmitted to the affiliate in encrypted form after completion of the order process. After completion of the ordering process, but after 30 days at the latest, the cookie is automatically deleted. The affiliate can only recognize from the information that a user has reached our website from the external website via the advertising banner and has ordered the advertised product there. There is no processing of personal data. For information on the processing of personal data by the affiliate, please refer to the privacy policy of the affiliate on its website.

11. Social plugins

No social media plugins that directly load data from the servers of the respective social media providers are integrated on this website. The integrated "plugins" are rather simple links to the respective third-party sites, which we identify with corresponding graphics or links. A transmission of personal data to the operator of the social media service by the known plugins therefore does not take place.

12. Duration of storage

We process personal data only as long as this is necessary for the above-mentioned purpose. After that, the personal data will be deleted, provided that no legal retention periods oppose the deletion of the data.

13. Contact information and your rights as a data subject

Please contact our data protection officer at any time with questions and suggestions regarding data protection and the enforcement of your rights as a data subject:

Axel Springer hy GmbH
Privacy
Axel-Springer-Str. 65
10888 Berlin
olaf.koglin@axelspringer.de

14. Information and correction

You can obtain information from us at any time and free of charge about whether and what personal data we have stored about you, as well as request a copy of the stored data. You can also have incorrect data corrected and completed.

Deletion, restriction and right to be forgotten

You can request the deletion and restriction of your personal data. Insofar as the deletion of your personal data conflicts with legal retention obligations, your data will be marked with the aim of restricting its future processing.

15. Data portability

Where applicable, you also have the right to have the personal data concerning you transferred to you or to another controller in a structured, commonly used and machine-readable format, provided that the processing is based on consent or a contract and is carried out using automated processes. However, this does not apply if the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, you have the right to obtain that the personal data be transferred directly from one controller to another controller where technically feasible and provided that this does not adversely affect the rights and freedoms of other individuals.

16. Revocation / objection

You can revoke your consent at any time with effect for the future at the above contact address.

Furthermore, you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of a legitimate interest. This also applies to profiling based on these provisions. We shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the assertion, exercise or defense of legal claims.

If we process personal data for the purpose of direct marketing, you have the right to object at any time to the processing of personal data for such marketing by contacting us at the above address. This also applies to profiling, insofar as it is related to such direct advertising. In addition, you have the right, on grounds relating to your particular situation, to object to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes, unless such processing is necessary for the performance of a task carried out in the public interest.

17. Right to appeal

You also have a right of complaint to the competent supervisory authority and the possibility of a legal remedy. The supervisory authority to which the complaint has been submitted will inform the complainant of the status and outcome of the complaint, including the possibility of a legal remedy.

As of: March 16, 2021