“Community” has been a buzzword in digital marketing over the past few years. 

The widely-agreed upon thesis is this: Curating a digital community is the best way to both engage and study your audience. But community is also a source of psychosocial support for patients struggling with chronic issues ranging from diabetes to derm concerns. 

As a result, a growing number of digital therapeutics (DTx) products are using community as a fundamental aspect of their product. 

Similarly, bringing the worlds of video games and DTx closer together makes the tools more enticing for patients. And not just for XR products.

Today, as DTx products continue to rise and fall in the marketplace and hype cycle, we’re exploring two case studies for how newer DTx players are successfully leveraging community and gamification to promote patients buy-in.