This wearable tackles a neglected women’s health issue - perimenopause
While most femtech wearables focus on period and fertility tracking, identifyHer is doing something different with its newest product.
The story: At CES 2025, the femtech company showcased Peri, a wearable designed for tracking and managing perimenopause symptoms. The product is expected to launch in mid-2025.
- The little egg-shaped device adheres to the torso as opposed to the finger or wrist, where we are more used to seeing these kinds of trackers.
- Per the company, they’ve found that the torso is a more accurate location to track the digital biomarkers their algorithms depend on. Plus, it helps that this is where hot flashes and night sweats are felt most strongly.
- The device and the paired app will offer users granular data on their perimenopause symptoms along with actionable advice to help them better understand this transitional period in their health.
Perimenopause is hot: And we’re not simply referring to the hot flashes characteristic of this transitional period in women’s hormonal health.
- Perimenopause is a historically overlooked transitional period before menopause. During this time, hormone levels of progesterone and estrogen decrease, and women report an array of symptoms ranging from mood swings to night sweats.
- Surveys have revealed massive knowledge gaps among women about perimenopause—though data also reveals many women go through it as early as their mid-thirties.
- Medtech companies have taken notice of this dearth of data and support. The menopause and perimenopause space has emerged as a subfield of femtech, with perimenopause offerings added for menopause-specific telehealth companies and perimenopause projects from big names like Oura.
- The Peri wearable is a positive signal that this area of innovation is just heating up, offering women personalization and answers where there have historically been little.