Will people use this expensive AI toothbrush?

Imagine this: You finally throw your handheld, bristly little toothbrush away and replace it with a fancy new device. No, it’s not a Philips Sonicare—nor does it even resemble a typical toothbrush.

AI toothbrush
Image: Canva

The gadget: The Feno toothbrush looks more like a high-tech mouthguard, and it brushes all your teeth at the same time. In 20 seconds.

  • But that’s not all that makes this dental device different. The smart toothbrush device also offers AI-enabled dental health coaching to subscribers who pay for the monthly subscription on top of the $299 toothbrush device itself.
  • Feno claims the device reduces the likelihood of human error in our twice-daily practice of tooth cleaning. Plus, it keeps users efficient in their bathroom routines, cutting down the need for a full two-minute tooth-brushing ordeal.

Critics are skeptical: If you do a Google search for Feno, you’ll see tech journalists questioning this device. But we’re still intrigued.

  • While many express enthusiasm when trialing the product, others are responding to the launch as if this newfangled toothbrush is superfluous and too expensive for something that solves the not-too-complicated issue of brushing your teeth for two minutes.
  • However, we prefer to keep an open mind. You can also argue that a lot of other health-focused smart gadgets are unnecessary upgrades—until more of the population adopts them. 
  • When previously high-tech novel gadgets become more accessible, they can suddenly become a new standard for personal health upkeep. Think of the Apple Watch, the Oura Ring. Even the Philips Sonicare itself.
  • We’ll be interested to see the professional dental community’s take on Feno. We can see adoption being led by their recommendations. Otherwise, early adopters with a bit more disposable income and a passion for oral health will likely be the evangelists who see products like this one further penetrating the market.

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